So you want to dominate your niche but you just can’t get your great new domain, “my-great-new-site-about-the-niche [.] info” to rank. What’s the problem you ask? Well, perhaps you should have stopped by the used site lot before falling in love with the new, improved version.

I’m constantly reading forum posts of people that you know are fighting a losing battle with a brand new site. They are doing all of the right things from an SEO perspective, but the fact is, that without a lot of luck or an inordinate amount of work they just aren’t going to be successful. You see, if google was going to pick someone up in a bar, it would generally pass by the young hotties on the dance floor in favor of the grandmother sitting in the corner. Site age is a huge factor on how google ranks sites and it’s one of the few things that you can’t change about a site. You either have it or you don’t.

So what if you don’t have an old site? What do you do? Buy it… Today! Actually, don’ buy it today. Buy it in a few weeks after I can get a few more posts up about what to look for because age isn’t everything. In rare instances I have bought old sites that were so close to death that I couldn’t revive them. But usually I find fairly easy success in running with an old domain. My best example is the site I paid $1,000 for a little over a year ago that now nets that much on average per day. That might sound far-fetched but its far more likely than getting your new young thing to do the same.